Among the many products that are available for sale in the realms of e-commerce, fashion is among the most competitive because of the sheer number of online stores focusing on fashion merchandise. In this overly competitive area of e-commerce, it is essential that you beef your business plan – especially in the area of marketing – in order to stand out from the competition, and realize your sales goals.
Here are some creative ideas on how you can market your e-commerce website which, in turn, will increase your sales:
1. Get started with blogging
It is worth repeating that content is really a vital strategy for today’s marketing. A blog on your e-commerce site is a great way for you to boost your site’s visibility which, in turn, drives traffic and increase your sales potential.
Make sure you regularly craft inviting posts so that your blog can effectively achieve its purpose. Be an effective resource for your niche, and your brand would be associated more with fashion. When this happens, you will definitely enjoy all the benefits.
2. Give promotional discounts to win customers
Social media is one of the most effective marketing platforms nowadays. There are many ways for which you can use social media for your marketing campaigns, and a lot of them are free. One of the freeways for you to use social media is to come up with posts that feature promotional discounts for your followers.
Online shoppers love discounts but you should be giving it all year round as it loses value. You should strategize your promotions during key dates such as your launch, around the holidays, or during important milestones for the business (anniversary, reaching a certain number of sales, achieving a number of followers, etc.)
A great social media strategy to go along with this is to craft your post well enough to invite your followers to share them so that a lot more traffic can be diverted to your social media page, and to your online store, helping you achieve better sales in the process.
3. Design style guides for your e-commerce website
When you start your e-commerce website, make sure that you dress it up well. Your site’s design is one of the most important factors that can help you win sales. It’s the same concept as when people get attracted to go to an eye-catching store in a mall. This is especially true for fashion e-commerce.
If you are having trouble coming up with a unique style for your store, check out the numerous design style guides out there for inspiration.
4. Collaborate with influencers
For the fashion industry, whether it be e-commerce or traditional channels, it is an effective strategy to have prominent personalities advertise the products. A fan would love to wear clothing that is advertised by his or her idol.
Prominent personalities nowadays do not refer to celebrities anymore though. Bloggers, vloggers, and other social media influencers can greatly help you out, especially if fashion is also their niche. Reaching out to them will help you drive their own followers to you. Just make sure that you partner with influencers whose image and values are the same with those of your brand.
Here are some influencer marketing guides for you:
- The Ultimate Influencer Marketing Guide in 2019 – Learn how creating an influencer marketing strategy will help you connect with your target audience and boost conversions.
- Influencer Marketing in 2019: How to Work With Social Media Influencers – To pull off an effective influencer marketing campaign you need to work with the right social media influencers. This guide will show you how to do both those things.
5. Create gift guides for your ideal buyers
Content is vital for modern-day marketing, even for fashion. It is essential that you craft creative content that you can use to drive traffic to your e-commerce site. A good example, especially that the holidays are coming, is crafting gift guides. Feature key products on your gift guides. Then, promote your content on the different channels you are in.
6. Work extra to build brand loyalty
One of the strategies that can set you apart from the competition is by building loyalty with your customers. Make an effort to understand who your customers are, and then engage them effectively. Utilize communication channels so that they can reach you. Do all these and you’ll definitely gain loyal customers.
7. Gather information on future customers
Not all of your site’s visitors will become actual customers. But the fact that they went to your site means that there is potential. Make a lot more out of this potential by understanding their activity on your site. Identify what items your potential customers are looking at, and then craft promotions that can boost popular products. It always pays for you to be ahead of the game.
8. Tap on Instagram to market your goods
Finally, ensure that you tap on Instagram. Instagram is one of the most effective ways to sell your products today. With a well-crafted Instagram shopping campaign, your efforts would definitely be able to win you a lot of sales.
According to Oberlo, Instagram generates 4x more traffic than Facebook. This is why you can’t ignore promoting your shop or goods on this channel.
There are lots of reasons why fashion is one of the biggest sectors of e-commerce. Among them is the huge potential sales that you can realize. But with a lot of players trying to compete with you, it is a must that you should be creative with your business plan. If you are successful in doing so, you are bound to realize huge sales. The tips above can help you achieve just that. So follow these tips and make it big in fashion e-commerce.