WordPress is today’s most popular content management system (CMS). According to CodeinWP.com, 35% of the internet uses WordPress to run their site, and over 500 new sites are being built with WordPress daily. WordPress offers a number of benefits that make it an ideal CMS for everyone, from beginners to expert developers. In fact, one of the most significant benefits of WordPress is WordPress’ popularity. As a result of its popularity, a WordPress tutorial is available for pretty much everything, from getting started to performing complex coding tasks. However, we have to ask ourselves, how did WordPress become so popular? What about WordPress makes it the number one choice for website creators?


In our view, there are five essential elements of WordPress that make it the ideal choice for website building:


1. WordPress is free and open-source.

WordPress is free to use and download. Users can create a website without paying a dime. The only caveat is that the web address will include wordpress.com in it. Additionally, the software is open source. This means that users can use, study, change and redistribute WordPress’s source code. For budget-conscious or casual site creators, WordPress allows a site to be created for no money. The fact that WordPress is open source means that it’s continually updated and upgraded. On average, new updates are released every five months, and there have been 32 significant versions of WordPress since its outset.


2. WordPress is user-friendly.

WordPress is very easy to use. Users can spend a few hours exploring WordPress’s backend and quickly understand how it works and what they need to do to get their own site up and running. Unlike other CMS,’ there is little to no coding skills required. With just a little HTML knowledge, users are able to perform virtually any task. Furthermore, WordPress offers pre-made themes for just about every type of website. This allows users to quickly create a working site that they can then customize to their style and needs. There are also a ton of WordPress tutorials that allow new and experienced users to learn how to make the most of their site easily.


3. WordPress is SEO-friendly.

Search engines continue to be one of the top sources of online traffic. A high-ranking page can bring thousands of visitors to a person’s webpage. WordPress gives users several advantages when it comes to SEO. To start with, although WordPress is written mostly in PHP, it creates HTML pages that can be readily understood by search engines. WordPress can also use what’s known as “pretty permalinks.” These are links to posts and pages that have keywords that allow search engines and visitors to understand what they’re about. Additionally, WordPress will enable users to include title tags and headings easily. Title tags and headings tell search engines about the information in a user’s content and give it structure.


4. WordPress is incredibly customizable.

A large part of the reason WordPress is so popular is due to the fact that you can use it to create any website imaginable. Users have the option to choose from a large number of existing themes, or they can design their site from scratch. Themes are easy to customize using the WordPress Customizer, allowing users to create a stylish website easily. For this reason, WordPress can be used to build simple things like blogs and portfolios to more complicated sites like eCommerce sites or large-scale government websites.


5. WordPress offers plugins for nearly everything.

WordPress has more than 50,000 different open-source plugins that users can install to add value to their WordPress site. Some types of plugins include SEO tools, popup modules, anti-spam filters, subscription options, analytics, and social media integration. A lot of these plugins are completely free and are continually updated by a community of professionals.